#Clearview social software
The decision to redesign the software came about through competitive analysis, user interviews, and third-party research (from Supply Design).
The Clearview Social Redesign project is an effort to unify our User Interface (UI) and User Experiences (UX) into a shared set of principles and actions that best represent our software in its objectives, with an eye toward developing experiences that will be appealing to prospective clients in our target industries. We need to reimagine the corporate posting workflow and re-design how it fits within the product experience. Corporate posting was added to the existing workflow, but it’s clunky, difficult to use, and doesn’t provide clients with the level of support they need. Lack of strategic site hierarchy which has led to a Frankenstein feel to the product when new features are added because we try to make it fit within a site hierarchy that no longer serves the product.Įxtensive training is required in order for admins and users to be able to use the platform.Īnalytics are not robust and therefore users and admins don’t see the ROI of the product.Īdmins want more control and customization that we can’t support.
#Clearview social how to
Using similar patterns creates a more user-friendly product with less friction and requires less time to understand how to use it. According to Jacob’s UX law, users spend most of their time on other sites, and they prefer your site to work the same as all the other sites they know. Outdated UI patterns that make the product more difficult to use. All of this leads to a disjointed product experience that makes it difficult for users to learn. non-clickable elements, spacing, and padding, usage of visual card elements, or icon library. There is no consistency in the design grid, typography system, content hierarchy & grouping, button design, clickable vs. Inconsistent UI patterns due to years without a robust design system. The primary challenges with the current UI are as follows: To achieve the level of growth we’d like to see (by retaining existing clients and attracting new clients), we need to address site architecture issues that will help our platform be more scalable. These discrepancies have only grown with time, creating confusion for the clients, and training/documentation that doesn’t scale with our growth objectives. SSO is also available, along with the ability to customize collection emails and the UI.Īnalytics allow you to track earned media value (EMV) to see how much the clicks driven by the software would have cost to buy in Google, along with referral & campaign tracking.Įmployees have access to leaderboards to run internal contests and build team engagement.Over the 8 years of Clearview Social’s existence as a product, we have seen 5 designers, 12 developers, and numerous additions to our software create unique – but often differing – imprints on the collective experience of the platform.
Posts are scheduled using our PeakTime algorithm, which uses historical engagement data to pick the best date/time to post.Ī discover section helps Marketing teams to discover new content to share from RSS feeds or industry news.Įnterprise clients have the options to setup groups for departments or products that might want to share different types of content and role based access controls (RBAC) are available to limit access by job function.
Employees can either opt-in to automatically share approved posts on their social profiles or can select individual posts shared over email or Slack.Įmployees can all receive the same post, or variations on image and text can be automatically rotated along with post date/time. Marketing or Social Media leads can create a collection of posts to share with employees across LinkedIn, Twitter and Facebook. Clearview Social is an employee advocacy web & mobile app designed for teams that would like to improve social media engagement.
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